Results-driven marketing professional building high-impact brand identities, executing multi-channel campaigns, and driving measurable growth across FMCG and B2B sectors in Saudi Arabia.
Alaa Bajrai
Brand & Marketing Manager
I'm a results-driven Brand & Marketing Manager with over 4 years of experience building high-impact brand identities, executing multi-channel campaigns, and leveraging consumer insights to drive measurable growth.
My expertise spans digital marketing strategy, Go-to-Market planning, performance marketing across META, TikTok, Snapchat, and Google, as well as influencer and ambassador management, and cross-functional team leadership.
Certified PMP® and CMMP®, I bring a consistent record of increasing brand awareness, market share, and sales velocity across FMCG and B2B sectors in Saudi Arabia.
Core competencies developed across FMCG and B2B sectors in Saudi Arabia
Brand Strategy & Positioning
Performance Marketing (META / TikTok / Google)
Go-to-Market Planning
Digital Campaign Management
Influencer & Ambassador Marketing
Market Research & Analytics
SEO & Content Strategy
B2B Lead Generation
Also proficient in
Wadi Fatma For Food Trading
Binzagr CO-RO Ltd. (Suncola)
PROVEN Group
Tam Development LLC
Prince Events Management · RentingCarz Arabia
A selection of campaigns, brand strategies, and marketing initiatives I have delivered
Wadi Fatma For Food Trading · Jan 2026 – Present
Leading 360° integrated campaigns across META, TikTok, Snapchat, and Google Ads for Wadi Fatma and its sister brands — Gloria, Lena, Aalia, and Lalo. Responsibilities include developing and executing Go-to-Market strategies for each sister company, managing end-to-end campaign execution from briefs and launch plans to performance reporting and ROI optimization.
Binzagr CO-RO Ltd. · Sep 2023 – Jun 2024
Spearheaded integrated marketing campaigns for the Suncola brand, driving measurable increases in market share and in-store presence through targeted promotions, ambassador partnerships, and sponsorship activations.
PROVEN Group · Mar 2021 – Jun 2023
Led a cross-functional team of 8 to launch innovative robotic products and deliver 10+ high-impact corporate events drawing 200+ attendees each, spanning product launches, CSR initiatives, and employee engagement programs.
PROVEN Group · Mar 2021 – Jun 2023
Developed and executed multi-brand Go-to-Market strategies across PROVEN Arabia, PROVEN 360, PROVEN SA, and PROVEN Robotics — driving consistent engagement across digital and offline channels for both B2B and B2C audiences.
Tam Development LLC · Sep 2018 – Nov 2018
Led social media strategy for the AlUla competition campaign, growing followers by 30% through creative content and community engagement. Designed and launched a dedicated competition website with intuitive UX.
PROVEN Group · Mar 2021 – Jun 2023
Architected and optimized LinkedIn B2B ad campaigns, generating a consistent pipeline of qualified leads and improving cost-per-lead through systematic A/B testing and audience refinement.
Professional qualifications and credentials that validate my expertise
Issued by Project Management Institute (PMI)
Issued by CMMP Institute
Seth Godin / altMBA
Online Certification
ISSA
Online Certification
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